Culture Insights is a pioneering audience research initiative for organisations engaging public audiences with arts and culture.
This initiative aims to broaden knowledge within museums, galleries, theaters and other organizations around the world of factors that affect the public's engagement and understanding of arts and culture.
The Culture Insights research initiative aims to improve practices globally for audience development, and support awareness and engagement within the general public.
Culture Insights uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.
This initiative addresses common constraints and acute limitations to robust, quality and effective visitor research and impact evaluation (e.g. Jensen 2014).
Culture Insights extends survey designs and methods from recent research projects. Information collected in this project supports better understanding of key areas for visitor research.
This project enables comparative impact evaluation at a regional, national and global level. This is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on audience experiences and education impacts.
Comparisons are based on standardized measurement tools to understand visitor profiles, experiences and outcomes relating to arts and culture education. This project uses benchmarking to aid in discovery and distribution of best practices.
The mission and objectives are enabled with innovative technology that automates the process of data collection, aggregation and processing, sector-level analysis, and evaluation reporting. Audience data are analyzed automatically within a project dashboard that provides each institution with benchmark scores for its comparison groups.
Learn more about Culture Insight's automated evaluation system and options available for data collection. But how does it help you?
Once you join Culture Insight, you get full access to the Question Bank. But what is it and how does it work?
This research initiative is guided by world-leading experts from around the world. Advisors help to orient the initiative and ensure its impact is maximized for participating museum, gallery, and theatre practitioners and their public audiences.
The delivery team facilitates the audience research process using the survey tools available to Culture Insights, supporting arts and culture organizations each step of the way from initial interest to real-time benchmarked analytics and community participation.
The Culture Insights initiative provides research and evaluation tools to individual institutions that facilitates real-time and ongoing visitor experience and impacts monitoring, with relevant benchmarks based on aggregate results from other participating arts and culture institutions around the world and prior research.
The ongoing evaluation results will provide insights of high value across arts and culture operations.