For the first time, museums, galleries and other cultural institutions can have ongoing, long-term and integrated evaluation of audience profiles, experience, membership retention patterns and educational impacts, with real-time comparisons to sector benchmarks.
Participating institutions will gain a more accurate insights into visitor experiences through automated impact evaluation with built-in benchmarking.
Benchmarking in this project is made possible with very recent innovations in data aggregation technology developed by the research technology provider Qualia Analytics open_in_new, which is delivering the automated data collection and real-time analysis services underpinning the Culture Insights initiative.
To enable arts and culture stakeholders to target improvements, information provided by visitors will automatically be presented to institutional stakeholders in a dashboard.
The basis for benchmarking comparisons are a range of question options available to project stakeholders.navigate_nextNext
Representatives from interested stakeholders are invited to submit inquiries.