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Data Collection Platform
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For the first time, museums, galleries and other cultural institutions can have ongoing, long-term and integrated evaluation of audience profiles, experience, membership retention patterns and educational impacts, with real-time comparisons to sector benchmarks.

Participating institutions will gain a more accurate insights into visitor experiences through automated impact evaluation with built-in benchmarking.

Benchmarking in this project is made possible with very recent innovations in data aggregation technology developed by the research technology provider Qualia Analytics open_in_new, which is delivering the automated data collection and real-time analysis services underpinning the Culture Insights initiative.

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Question
Banking

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Data
Aggregation

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Multi-Lingual
Surveys

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Real-Time
Analysis

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Project
Dashboards

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Benchmarking

To enable arts and culture stakeholders to target improvements, information provided by visitors will automatically be presented to institutional stakeholders in a dashboard.

  1. Graphs summarize visitors' survey responses, underpinned by statistical analysis. Graphs and related analyses are customizable.
  2. Results are shown in the institution's dashboard in real-time, as survey responses are submitted.
  3. Comparison groups will be automatically set by nation and museum or gallery type. Other benchmark groupings can be set up by request.
  4. Data is owned by the institution and always downloadable.

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Review Survey Questions

The basis for benchmarking comparisons are a range of question options available to project stakeholders.

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Project Inquiry

Representatives from interested stakeholders are invited to submit inquiries.

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