Facilitate sharing information community.
Improve community with good information.
Report findings through publications.
The Culture Insights research initiative aims to improve practices globally for audience development, and support awareness and engagement within the general public.
Culture Insights uses established social science research and evaluation methods to facilitate the research capabilities required for this global mission.
This project addresses common constraints and acute limitations to robust, quality and effective audience research and impact evaluation (e.g. Jensen 2014).
The Culture Insights research initiative extends survey designs and methods from recent global research projects (Moss, Jensen & Gusset 2015). Information collected in this initiative supports better understanding of key areas for audience research.
Culture Insights connects to the community of practice, ensuring audience insights are useful, shareable, and effectively measure audience experiences, cultural awareness and learning impacts (e.g. Dawson & Jensen 2011).
Partipating arts and culture organizations are empowered by strong evidence delivered efficiently through automated impact evaluation, with real-time and ongoing insights into audience experience and outcome, meaningful comparisons and global sector benchmarks.