The cornerstone of Culture Insights research is its benchmarking objectives and capabilities, made possible through expert-designed questions and survey methodology. Benchmarking provides points of comparison with other participating institutions in Key Benchmarking Areas to enable shared knowledge in pursuit of good practice.
Benchmarking in this project gives participating institutions real-time insights about how audience experience and educational impacts change internally over time and in comparison to other insitutions nationally and globally in key benchmarking areas. Questions are organized by visit-related categories and the project’s key benchmarking areas.
Understanding your organization’s audience profile is important for targeting audience development initiatives as well as contextualizing survey responses. Automated analytics show whether there are systematic demographic patterns in terms of participation or outcomes. Each arts and culture organization should have a thorough understanding of their audiences and the needs of different target groups.
An essential concern for any arts and culture organizations is the quality the audience experience. From the food and facilities to exhibits and interactions with staff or volunteers, monitoring the audiences experience in real-time allows arts and culture organizations to intervene as soon as a problem emerges.
Exhibits, interpretive and other education programs should be evaluated on a regular basis for effectiveness and content. These programs should assess more than participant satisfaction, looking also at program impact (ideally including impact on conservation-related knowledge, attitudes/affect, and behavior).
Increasing public understanding of the arts is a major theme highlighted in arts and culture policy and association guidelines. Culture Insights enables participating arts and culture organizations to see their impact on Cultural awareness and attitudes with real-time results benchmarked by institution type, national and global averages.
Each arts and culture organization is uniquely placed to inspire and educate the public to understand the role of art and creativity in modern society. They should highlight creativity through a range of activities and learning opportunities.
Audiences should both be aware of arts and cultural and personal actions they can be take to become engaged. Culture Insights enables robust evaluation of cultural-related interests, attitudes and knowledge. It also includes automated analysis of factors that may affect these important outcomes.
This project enables comparative impact evaluation at a regional, national and global level. This is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on audience experiences and education impacts.
Comparisons are based on standardized measurement tools to understand audience profiles, experiences and outcomes relating to conservation education. This project uses benchmarking to aid in discovery and distribution of best practices.